November 10, 2009

Chris Brogan on the Importance of networking

Posted in The Wire tagged building a professional identity, chris brogan, Creating a brand identity, engage your audience, Interactive Marketing, social networks, trust agents at 6:11 pm by riazupress

In his book Trust Agents Chris Brogan and Julien Smith discuss the importance of building a professional and businss identity online as one of the most vital things to do to build credibility.

For those of you wondering why we believe in the importance of networking for business and social reasons is because we are addicted social and professional network users ourselves who understand that these networks keep you in touch with people that matter, faster, better and cheaper than traditional networks.

The reason why we at Riazu Inc are stressing on the importance of building your professional network and business network is because it is what defines you on the world wide web. Information cannot be hidden on the worldwide web and it is simply transparent. If there is no information about your company, you, your product or your brand you simply do not exist on the largest medium of communication in the world. As a result of simply not taking being present in the global conversation business owners and brand owners will lose out on consumer interaction, sales and even brand value.

Your Business is not a heartless corporation, and people need to see the humanity behind the corporation. You are the brand owner, business owner or the person responsible for your companies success and in order to get to the success you have defined for yourself you must present yourself to people so they can interact with you.

Business is not about being impersonal, its about being there for your consumers and visitors when they come calling for help, advice, questions or info about the availability of the product.

You might own tons of websites, and you might already even be on various online communities like us but do you have a home for your company or brand that is represented by you.

People would love to get in touch with their brand owners, favorite stores, and more we want you to try out for yourself if building a business identity online sky rockets your business or not.

The best thing about networking and interacting with your stakeholders is that you can communicate your business updates, and keep your customers/clients connected to your brand/business or product.

We found that the human touch can give your company,product or brand a deeper connection with your customers, that is why we built the Riazu L!ve system as we needed a system ourselves which would help us spread our message to our followers.

The Riazu Team already uses Twitter, Facebook, Linkedin because we think these services perform terrific functions and we highly recommend these applications.

For those of you still unsure about trying out new networks after facebook let us give you the low down on each application

Twitter —– Conversation Tool, Great for Political Campaigns, and organizing events, ideas, sharing links

Linkedin   —– Terrific Industry and Employment Networking Tool, great for business opportunity discovery and landing a hot new job in the best companies around the world.We love their new people search tool.

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